e-commerce whitepaper


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Customer Engagement & Commerce: Stop thinking in channels

Today‚Äôs customers expect to buy without any barriers or thresholds. Whether they contact you online or offline, they are looking for the best experience possible. Omni-channel taken to the next level.

But what does that mean for your strategy, your organization and your IT landscape? How do you actually meet those high expectations of your consumer and business customers?

Or better still: how can you stay ahead of the competition? This whitepaper takes a closer look at exactly this challenge. The text focuses on retailers and consumer goods manufacturers, but it also contains some valuable tips for wholesale and manufacturing companies.

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